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Intel launches fresh PC adoption campaign in Nigeria 

Intel West Africa has officially unveiled a new media campaign tagged ‘With A Computer, You Are Powerful,’ to help empower Nigerians with affordable laptops that can take fast speed internet connectivity, reports ThisDay. Country Manager, Intel Nigeria, Bunmi Ekundare, said PC adoption is increasingly becoming a necessity to create wealth for the country. According to him, the campaign is in sync with Intel's continued commitment to the socio-economic development of the average Nigerian.

Marketing and PR Manager, Intel West Africa, Adim Isiapkona, noted that while a smartphone or tablet may afford the user of internet access and mobility, there are some things only a laptop can do, making it a necessity and not a luxury.

According the Intel, Nigeria has the largest number of Small and Medium Enterprises (SME) business in Africa and they need to be well equipped with the right tools like the computer that will help them scale up their business. Isiapkona explained that Intel is collaborating with Original Equipment Manufacturers (OEMs) like HP, Lenovo and Microsoft, including broadband companies that would provide connectivity to the laptop device. The campaign, according to him, is about encouraging people to buy laptops at subsidised rates and letting them know what they can do with the computer. The campaign runs from August till December.

Source :TelecomPaper